In the five minutes it takes to read this article, more than 100 new blogs will be created. Perhaps the hottest topic in the public relations industry, blogs have emerged as the most important new communications tool since e-mail.
Weblogs — personal online journals written by anyone from celebrities to chief executive officers — have created a world of “citizen journalism,” where news reporters and editors are no longer the only ones to determine what is news myenvoyair. According to a study by the Pew Internet & American Life Project, 27 percent of U.S. online adults read blogs. A majority of those readers are young, media-savvy consumers in their 20s and 30s.
Many companies and organizations have already started using blogs to communicate with stakeholders. Why? Once dismissed as fads, many blogs have proven to be very powerful alternatives to mainstream media Igtok review. And, as key media such as MSNBC continue to create their own blogs, the new channel becomes increasingly integrated with established media.
Another key reason blogs should be on your radar: more and more journalists are receiving streams of blog content via automatic feeds called RSS (Really Simple Syndication). RSS feeds deliver relevant content directly to a personal news reader, similar to a wire service nfl injury updates/. It’s an easy way for journalists to wade through the blogosphere and follow their favorite companies or topics.
Locally, blogs are also gaining momentum. In April, the Rocky Mountain News announced plans for YourHub.com, an ambitious network of community Web sites that will rely on the community to share news, photos, opinions and event information. For Colorado public relations pros, a new medium like this represents a terrific opportunity to reach local audiences.
News writing using quotes is ideal for bloggers who need regular material to fill their blogs. The best part about it is that you don’t need much information to write a quick 100 to 200-word post.
All you need is one newsworthy quote from any recognized news source and you can simply write around it. You can do this in a minimum of five simple paragraphs, or sentences.
News writing is the forte of journalists, who are trained to write sharp, incisive copy, sometimes from scraps of information. An experienced journalist could take a slender thread of information, usually a quote, and spin it out to up to 300 words or more. That is what he or she is trained for.
The method they use is not rocket science and anyone can learn how to write like a journalist. It is simply a case of learning a set format and sticking to it. For blogs, though, you don’t need long articles. 100 to 200 words is fine.
Suppose you operate a website selling auto equipment. You could build a blog into your site and easily write one decent and informative blog post a day with minimal effort. As an auto expert, you know where the news is. Simply look for any good car-related news, whether it is about parts or new models, find out what the experts are saying and turn that into a five-paragraph blog.
You find the boss of a famous manufacturer is quoted in a news outlet as saying their new Petrolite model will cut gas costs by 30 per cent. That is all you need for your newest blog posting. Here’s how.